“Longreach have been working on creative and media partnerships for the Road Safety Commission for the past 3½ years, building on the experience of both Angela and John gained over many years in previous roles.
In one of our most recent campaigns Longreach were commissioned to create a campaign to educate young male drivers of the importance of wearing seatbelts, following a noticeable growing trend of non-compliance amongst this group in regional WA.
Following insights provided by Longreach, the resulting campaign was launched across multiple media channels in March 2022. Campaign research has shown that despite very low media weights, this campaign has exceeded all campaign KPI metrics. What makes this campaign stand out is the responsiveness and understanding of key messages by the target group who are notoriously hard to impact.”
Campaigns Officer, Road Safety Commission